Brand Assets: Logos, Colours and Images

Logo

The Logo

The mark is a blue circle with two leaning bars and a dot: a voice and a mention. Use the horizontal logo by default, and the vector (SVG) where you can.

Horizontal, full colour The default. For light backgrounds. SVG PNG

Horizontal, for dark backgrounds Blue mark with a white name. SVG PNG

Horizontal, black One colour, for print and watermarks. SVG PNG

Horizontal, white One colour, on brand blue or photos. SVG PNG

Stacked, full colour For centred layouts. SVG PNG

Stacked, for dark backgrounds SVG PNG

Stacked, black SVG

Stacked, white SVG

Name only, black The name without the mark. SVG PNG

Name only, white SVG PNG

All logos (zip, 0.17 MB)

Icon

The Icon

Use the icon alone where space is tight: a favicon, an avatar or an app icon.

Icon, full colour The round mark. Works on light and dark. SVG PNG

Icon, black One colour, for light backgrounds. SVG PNG

Icon, white One colour, for dark backgrounds. SVG PNG

App icon, rounded PNG

Profile picture, square Networks crop it to a circle. PNG

All icons (zip, 0.18 MB)

Colour

Colour Palette

Click a colour to copy its hex code.

Light

Mostly neutral, with one blue. The logo gradient runs bottom to top, #0A61E9 to #2F7DF6. Accent Indigo is the interface and chart colour.

Dark

Dark surfaces are near-black, not pure black, with hairline borders. Use the lighter Accent on Dark so the blue keeps its contrast.

Contrast: white on #0A61E9 5.4:1 · #465FFF on white 4.8:1 · #121212 on #F7F7F7 17.5:1 · #5B5B5B on #F7F7F7 6.3:1. Body text needs 4.5:1 or more.

Typography

Two Typefaces

Both are open source (SIL OFL) and free for commercial use.

Space Grotesk

Headlines, numbers, labels

See how AI talks about your brand

Bold (700) for headings with tight tracking (-0.02em). Medium (500) for small labels.

Get Space Grotesk on Google Fonts

Inter

Body copy and interface text

Track your brand’s visibility across AI answers and turn insights into growth.

Regular (400), Medium (500), Semibold (600), 13 to 16 px, line height about 1.6.

Get Inter on Google Fonts

Social Images

Covers, headers, posts and share images in light and dark. The content already sits inside each network's safe area.

All social images (zip, 3.6 MB)

Ad Banners

The standard ad sizes, in light and dark.

Medium rectangle 300 × 250 · Sidebars and inside articles. Light Dark

Large rectangle 336 × 280 Light Dark

Leaderboard 728 × 90 · Top of a page or a newsletter. Light Dark

Billboard 970 × 250 Light Dark

Wide skyscraper 160 × 600 · A sidebar column. Light Dark

Half page 300 × 600 Light Dark

Large mobile banner 320 × 100 · Phones. Light Dark

All banners (zip, 0.67 MB)

Using the Logo

Using the Logo and the Name

A few simple rules keep the brand clear and consistent.

Clear space and size

Clear space. Keep a margin of x on every side, where x is the diameter of the icon. Nothing else enters this zone.

Minimum size. Horizontal logo: 96 px wide on screen, 25 mm in print. Icon alone: 16 px. Below that, use the icon.

Placement. Top-left on web and documents. Centred only on stacked layouts and social avatars.

Please don't

Stretch, squash or skew it

Rotate it

Change the colours

Add shadows, glows or outlines

Use low contrast or reduce opacity

Place it on busy or clashing backgrounds

Words to copy

Tagline

See how AI talks about your brand

Supporting line

Be present where it matters.

Descriptor

AI brand visibility monitoring

Short description

LiveMentions shows how often ChatGPT, Perplexity, Gemini and Claude mention your brand, how you compare with competitors, and what to do about it.

Do

Write short, concrete sentences.
Name the thing: “ChatGPT, Perplexity, Gemini and Claude”.
Explain a number before showing it.
Write LiveMentions as one word, capital L and M.
Say what the next step is.

Don't

Use hype: “revolutionary”, “game-changing”, “10x”.
Promise rankings or results we can’t measure.
Invent statistics, quotes or customer logos.
Write “Live Mentions” or “livementions” in prose (web addresses are fine).
Bury the point under jargon (GEO, AEO) without explaining it.

The logos of ChatGPT (OpenAI), Gemini (Google), Claude (Anthropic) and Perplexity belong to their owners. Use each provider’s own mark, unaltered, to say which engines LiveMentions tracks, never as endorsement or partnership.

Questions

Need Something Else?

Write to [email protected] for brand questions, a different file format or a size that is not in the kit.

LiveMentions Brand Assets