Using Gaps closed and Answers by week
Gaps closed and Answers by week are on the Prompts tab of Gap analysis. They show whether the picture is improving.
Gaps closed
Gaps closed compares your gaps with the period of the same length before the range you chose. For each question and engine:
- Closed. It was a gap before, and the newest answer now names you.
- New. It was not a gap before, and it is now.
- Still open. Everything else.
Answers by week
Answers by week is a chart with two lines: the share of answers that name you, and the share that name another brand and not you. It shows a headline number for the latest week and how many points it moved against the week before. The chart appears once there are two or more weeks of answers.
Which ranges have a comparison
The comparison is shown for ranges up to 180 days. All time has no comparison, because a comparison needs a whole period before the range you chose.
For more, see Gap analysis: the Prompts tab and Gaps closed.