On the Prompts tab of Gap analysis, each tracked question has one cell for every AI engine. Each cell comes from the newest saved answer for that question on that engine in your date range.

• You. Your brand appears in the answer.
• Gap. Your brand does not appear and the answer names at least one other brand.
• Nobody. The answer names neither you nor another brand.
• No answer. Nothing is saved for that engine in the range.
• Not tracked. The question is not tracked on that engine.

What counts as a gap

Only Gap counts. No answer and Not tracked are never counted as a gap.

Named instead

For a Gap, the Named instead column lists the other brands the answers named, with how many times.

Filtering

Use Question status to show All questions, With a gap, Naming your brand everywhere, or Naming nobody.

For more, see Gap analysis: the Prompts tab and Gaps closed.