From gap to fix: using Crawlability and Gap analysis together
Two things decide whether a brand shows up in AI answers. Can the AI's crawlers actually read your website, and are the places AI reads talking about your brand? Crawlability answers the first. Gap analysis answers the second. Together they turn why am I not in the answer into a short list of things to fix.
Step by step
- Dashboard and Insights. Where is your visibility low or changing?
- Gap analysis, Prompts tab. Which questions name another brand and not you, on which engines, and who is named? See Gap analysis: the Prompts tab and Gaps closed.
- Gap analysis, Domains and URLs tabs. Which websites and pages does AI rely on without naming you, and who is named there? See Gap analysis.
- Crawlability. Can the AI engines' search bots read your site at all? Do competitors block what you allow? See Crawlability.
- Optimize. What are the recommended actions: getting listed, publishing a comparison page, fixing technical issues or joining a Reddit thread? See What is Optimize?.
- Competitors. Win or loss per question, one competitor at a time.
- Reports and exports. Share the picture as a PDF report with a Gaps section, or as CSV, XLSX or JSON. See Exporting your data and reports.
- Saba AI. Ask in plain words, for example Which websites leave my brand out? or Is GPTBot blocked on my site? See Asking Saba: what you can ask.
Open a door: Crawlability
Many sites block AI crawlers by accident, through an old robots.txt rule, a plugin or a security setting. The owner never notices, because nothing looks broken. If a search or user bot for an engine is blocked, open Crawlability, press Let AI search bots in, copy the text into your robots.txt and reload to confirm. If robots.txt allows every bot but AI still never cites your site, use the URL tester's live check to see whether a firewall or CDN answers AI bots differently.
Get onto a page: Gap analysis
Even when your site is open, AI answers lean on a few third-party websites such as review sites, comparison articles and forums. If those pages name competitors and not you, you are left out of the answer. Gap analysis lists exactly those websites and pages, ranked by how much AI relies on them. Work down the list: get listed on the review site, get into the comparison article, join the thread.
Turn it into actions
The Open Optimize button on Gap analysis takes you to the recommended actions for your project. Mark actions as in progress or done, and watch the Gaps closed number on the Prompts tab to see the picture change.