Brand Context is where LiveMentions keeps what it knows about your brand. It is one page in the sidebar, split into sections you can read at a glance and edit line by line.

LiveMentions AI reads your website and fills in what it can when your project is created. Everything it writes is yours to correct, and a line you write yourself is never overwritten.

What Brand Context holds

Company overview. Title, Description, Overview, Positioning and Team, plus your Brand name, your Aliases and common misspellings, a Glossary of your own terms with definitions, and your Products with their web addresses.

Offerings. What you are, your Key features and your Pricing, in your own words.

ICP and audience. Who it is for, and your Audience segments: for each group, what hurts and the questions they ask.

Positioning and strategy. What makes you different, your Proof points, the Claims to make, the Claims to avoid and your Tone of voice.

Competitors. A note for each competitor you track: how you differ and when buyers choose them. You still add and manage competitors on the Competitors page; Brand Context only holds your notes about them.

Where the text comes from

Each field shows where its text came from:

• AI from your site: LiveMentions AI read it from your website.
• AI from your tracked answers: LiveMentions AI took it from the answers it tracks for you.
• Written by you: you wrote or edited it.

A field with nothing in it says LiveMentions is missing context for it, and offers Add context. LiveMentions never fills a field with an invented value.

Editing

Open a section, choose Edit on a field, change the text and Save. To go back to what LiveMentions AI wrote, choose Reset to AI version.

Your aliases and misspellings count as your brand when LiveMentions checks AI answers, so add the other ways people write your name.

Keeping it fresh

On paid plans, LiveMentions AI refreshes Brand Context from your website once a month. The refresh only updates fields you have not edited. A field you wrote yourself keeps your exact wording. On any plan you can write and edit every field yourself.

Where Brand Context is used

Brand Context is used when LiveMentions writes for you:

• the actions in Optimize recommendations,
• FAQ drafts,
• suggested questions to track in Discover.

Your Claims to make and Claims to avoid guide that writing, and the writing is checked against the claims you avoid. Assistants connected through MCP can read Brand Context too; see Connecting AI tools via MCP.

Brand Context is never added to the questions LiveMentions sends to AI engines. Your visibility data stays an honest measurement of how AI talks about your brand today.

Related

• Knowledge base: add your own files, pages and website.
• AI accuracy check: see where AI answers differ from your facts.