Whether your brand got mentioned is only part of the picture. How it was mentioned matters just as much. Every time an AI model answers one of your tracked prompts, LiveMentions classifies the mention into one of five framing categories.

The five framing categories

• Primary Recommendation. The AI named your brand as its top or leading pick for the question.
• Viable Alternative. Your brand was listed as one good option among several, not necessarily the top choice.
• Neutral Reference. Your brand was mentioned factually, with no real endorsement either way.
• Mentioned in Passing. Your brand came up briefly or without directly answering the question asked.
• Negative or Cautionary. The AI raised a concern, criticism, or warning about your brand.

How this becomes an overall sentiment score

LiveMentions weighs these categories. A Primary Recommendation counts most positively, and a Negative or Cautionary mention counts most negatively, with the others falling in between. This is averaged across your results into an overall lean, shown as one of three states.

Positive means you are generally being recommended or favorably positioned. Neutral means you are being mentioned, but without a strong lean either way. Negative means concerns or cautionary notes are showing up more than favorable ones.

Where to see this in detail

On any prompt detail page, the Framing section shows the exact breakdown of framing across that prompt answers. This is the most useful place to understand why your overall sentiment looks the way it does, and to read the real AI language behind it.