While the Dashboard gives you one headline number for your whole brand, Insights breaks performance down further so you can see exactly where you are strong and where you are not.

What is on this page

• Headline summary. A plain language sentence summarizing your current standing, for example your rank and how often you appear.
• Top metrics. The same Share of Voice, Used as a Source, Position, and Sentiment tiles as the Dashboard, for quick reference.
• Visibility Trend. Your visibility change over the selected period, shown as a delta.
• Topic Performance table. Every topic you track, broken out individually with its own Visibility, Share of Voice, Sentiment, Position, and prompt count. This table is sorted so your weakest performing topics surface first, the fastest way to spot where to focus.

How to use it

If your overall Dashboard number looks fine but you suspect one part of your business is underperforming in AI answers, check the Topic Performance table here. It will show you exactly which topic is dragging the average down, or which one is your strongest, so you understand what is working.